I wish someone had told me this ten years ago.
There's one mindset shift about family matching that changed how I see my children—and honestly, how I see myself. And with the holidays coming up, your feed is about to explode with matching family pajamas and those picture-perfect holiday cards where everyone coordinates.
I'm not here to sell you on buying matching sets. (Okay, yes, I literally sell them for a living. But stay with me—this isn't a sales pitch.)
I'm writing this because there's something profound hiding in plain sight, and most of us miss it completely.
The Office Scenario That Changes Everything
Imagine this: You walk into work Monday morning, and there's a new hire at the desk next to yours. But when they turn around, you freeze.
They look exactly like you. Same face. Same mannerisms. Same way of talking and expressing ideas. Even the same coffee order.
Your stomach drops, right?
Because suddenly, there's someone else who can do what you do. Your uniqueness—the thing that makes you you in that space—feels threatened. Replaceable.
So what do we do? We differentiate. We express ourselves through our clothing, our style, our aesthetic choices. We find ways to stand out, to be seen as individuals. It's why the entire fashion industry exists—this deep human drive to say, "I am me, and there's no one else like me."
And that drive? It's beautiful. It's important. It's how we're wired.
But Here's What Happens at Home
Home is supposed to be different. It's the one place we can drop the mask and just be. No performance. No competition. Just us, in our realness.
Yet even at home, we're still expressing our individuality. I see it with my five boys all the time.
One grabs the sports logo hoodie every morning. Another lives in his dinosaur shirt. The third won't take off his superhero pajamas. Each one naturally reaching for what makes them feel like them.
And there's nothing wrong with that. It's beautiful, actually—watching them figure out who they are.
But here's something I've noticed on the nights when everyone happens to be wearing the same pajamas.
The Reminder I Didn't Know I Needed
Here's what I've noticed: When they're all wearing the same pajamas, I can't rely on "oh, that's the basketball kid" or "there's my dinosaur boy." I actually have to look at them.
And here's the thing—I already know who they each are. I'm their mom.
But in the chaos of regular life—when one needs this and another wants that and they're all headed in different directions—I forget to just see them for who they are. I get caught up in managing the differences instead of appreciating them.
The matching pajamas don't teach me anything new. They just remind me to look at what actually matters—not what they're wearing or doing or achieving, but who they are inside.
That's it. Simple reminder. Nothing magic about it.
he Truth We All Know (But Sometimes Forget)
Deep down, we all know this:
Each child has a role in this world that only they can fill. A way of seeing things that only they possess. A combination of traits and gifts that will never be duplicated.
But in the rush of everyday life—the different activities, the different friend groups, the different everything—it's easy to lose sight of it.
Family matching is just a simple reminder. A reset button.
It whispers: Your uniqueness isn't in what you wear. It's in who you are.
And mama, this is where it gets personal—because this truth? It's not just about your kids.
It's about you, too.
The Message You Need to Hear
How often do you try to prove your worth through external things? The perfect home. The impressive career. The styled outfit. The curated life.
What if, just like your children, your true irreplaceability has nothing to do with any of that?
What if the reason you were put on this earth—the unique role only you can fill—isn't about looking different or achieving more?
What if it's simply about being you? Fully, deeply, unapologetically you?
When my family wears matching pajamas, I'm reminded: We belong to each other. We're a team. And each person's value isn't in standing out—it's in showing up as exactly who they were made to be.
The Real Reason I Started LEV
Yes, we make family matching sets. Beautiful, comfortable ones with hand-illustrated prints and premium fabrics.
But that's not really why I started this company.
I started it because I believe in this message so deeply it keeps me up at night:
Every person in your family—including you—was made for a unique purpose. And the way we see each other matters. The way we honor each other's individuality while celebrating our unity matters.
Family matching isn't about cute photos (though those are nice).
It's about a mindset shift that changes how you see your children—and how you see yourself.
It's about remembering that uniqueness isn't external. It's written into the core of who we are.
This Holiday Season
When you see those matching family photos flooding your feed, I hope you'll see them differently now.
Not as pressure to look perfect. Not as just another trend.
But as a beautiful reminder:
Your family is a team. Each person is irreplaceable. And your worth—every single one of you—has nothing to do with standing out and everything to do with showing up as who you really are.
That's the hidden gift of family matching.
And it might just change everything.
What do you think? Does matching pajamas change how you see your kids—or yourself? I'd love to hear your thoughts in the comments below.
